Marketing MattersLeveraging Local Pride: The Power of ‘Made in Lebanon’In the face of an unprecedented economic crisis, Lebanese businesses found a silver lining: the growing trend of supporting local products…Aug 26Aug 26
Marketing MattersMarketing when it’s too lateAs a marketing expert, I receive daily inquiries on both my LinkedIn and Twitter (ok X!) from business owners asking how I can help them…Aug 25Aug 25
Marketing MattersMarketing the Business Owner: Untapped Potentials & Missed OpportunitiesIn the vast landscape of marketing strategies, businesses often find themselves immersed in promoting their brand or products, often…May 10May 10
Marketing MattersSeasonal Businesses & Social Hibernation“I need social media marketing for 3 months only”Apr 8Apr 8
Marketing MattersFrom Outbound to In-Demand: the Lead-Gen RevolutionI still feel shocked when I meet businesses that rely exclusively on cold calls and meeting requests (or awareness ads, at best) to…Feb 24Feb 24
Marketing MattersThe sudden rise of PodcastsExactly 11 years ago, one of the content writers who worked with me approached me about a podcast project he wanted to start.Jan 25Jan 25
Marketing MattersThe “Boost” SyndromeWhile the “boost” button offers a fast and easy shortcut for social media advertisers, it falls short in capitalizing on the diverse…Nov 25, 2023Nov 25, 2023
Marketing MattersBlack FridayIt’s Black Friday season! Great offers and deals are popping up everywhere already.Nov 23, 2023Nov 23, 2023
Marketing Matters[Education Matters]: The Soft Skills of a Super MarketerUniversity will only teach the common basics. It qualifies students for the job market, but not enough to persuade recruiters, to master…Feb 17, 2023Feb 17, 2023
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![[Education Matters]: The Soft Skills of a Super Marketer](https://miro.medium.com/v2/resize:fill:320:214/1*3YtKgqCF0G8FXaiMS5s7jA.png)
