Marketing Neglect: The Silent Killer of Great ProductsIn the bustling chaos of Lebanese businesses, a sad reality lurks behind closed doors and untold stories. Great products — products born…Nov 25, 2024Nov 25, 2024
Leveraging Local Pride: The Power of ‘Made in Lebanon’In the face of an unprecedented economic crisis, Lebanese businesses found a silver lining: the growing trend of supporting local products…Aug 26, 2024Aug 26, 2024
Marketing when it’s too lateAs a marketing expert, I receive daily inquiries on both my LinkedIn and Twitter (ok X!) from business owners asking how I can help them…Aug 25, 2024Aug 25, 2024
Marketing the Business Owner: Untapped Potentials & Missed OpportunitiesIn the vast landscape of marketing strategies, businesses often find themselves immersed in promoting their brand or products, often…May 10, 2024May 10, 2024
Seasonal Businesses & Social Hibernation“I need social media marketing for 3 months only”Apr 8, 2024Apr 8, 2024
From Outbound to In-Demand: the Lead-Gen RevolutionI still feel shocked when I meet businesses that rely exclusively on cold calls and meeting requests (or awareness ads, at best) to…Feb 24, 2024Feb 24, 2024
The sudden rise of PodcastsExactly 11 years ago, one of the content writers who worked with me approached me about a podcast project he wanted to start.Jan 25, 2024Jan 25, 2024
The “Boost” SyndromeWhile the “boost” button offers a fast and easy shortcut for social media advertisers, it falls short in capitalizing on the diverse…Nov 25, 2023Nov 25, 2023
Black FridayIt’s Black Friday season! Great offers and deals are popping up everywhere already.Nov 23, 2023Nov 23, 2023
